Packaging without adequate internal protection—such as foam or cushioning materials—may not be sufficient to protect a product during transport, even when the outer container (such as a cardboard box) appears robust. The most common issue is that, without effective cushioning, the item can move inside the package and suffer impacts or vibrations that cause damage or breakage.
One of the most common mistakes observed in the packaging industry is using bubble wrap or foam without considering how the product is immobilized inside the container. Bubble wrap can partially cushion an impact but does not immobilize the contents on its own; if there are gaps or empty spaces, the product can shift and receive repeated impacts during transport.
Likewise, when internal protection is insufficient—for example, too little foam or bubble wrap relative to the size of the product or the box—the risk increases that the packaging will not fulfill its primary function: protecting against impacts, vibrations, and movement.
These types of failures not only result in material damage, but can also lead to claims, returns, and a poor customer experience. To prevent this, it is recommended to design packaging by integrating cushioning materials such as technical foam, combined with corrugated cardboard and void-fill materials, so that the product remains immobilized and cushioned against impacts from all directions.
At COEMMO, we are at your disposal to develop packaging solutions that combine the most suitable materials—cardboard, foams, and custom cushioning—ensuring that your product arrives at the intended destination in perfect condition.
